Feedback vs Criticism – LifeHack

Giving someone feedback on the behaviour or performance is a skilled and delicate task. If it to be effective you must avoid sounding critical, but neither should you ‘sugar coat’ the message so it gets lost.

It need not be a balancing act, this guide will help you get it right.

Feedback vs Criticism – How to Coach not Crush, is an invaluable Quick Reference guide for managers, parents, or anyone who wants to use a supportive coaching style to guide others.

Feedback encourages openness and equality of voice, the aim should be to reinforce positive behaviour. These notes will help you structure your feedback so that you keep communication non-threatening and open.

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Feedback is often confused with criticism. The word criticism invariably carries negative connotations, and it implies biased evaluations and judgements. It has an impact on feelings that makes it difficult for the hearer to react positively. It tends to provoke defensiveness whereas appropriate feedback invites them into a discussion about potential and opportunity.

What you get

This five-page Quick Reference Guide includes:

  • How feedback differs from criticism
  • How to limit the risk of sounding critical
  • How to ‘keep it real’, a nine-step approach
  • Eight things that effective feedback should include
  • What to aim for, and what you should definitely avoid
  • Seven point framework for effective feedback
  • Reading list; titles to help you continue your study.

Would you like to know more?

Call Barry Winbolt on +44 (0)1323 895 220 or email

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